Etienne Jornod – “From top to bottom, think entrepreneurially”

Recently nominated as President of the NZZ Media Group, Etienne Jornod in his the very first interview to the NZZ talks about new way of thinking he would like to introduce by Zurich business newspaper so non-Swiss managers leaving in Switzerland could refer to the NZZ as “the first media title”.

Source: Adrian Baer/NZZ)

This way is namely to "think entrepreneurially, from top to bottom" (“Von oben bis unten unternehmerisch denken”.)

“The NZZ Group faces interesting times”. This is what Mr. Hanspeter Bürgin (a freelance journalist based in Zurich) concludes after his interview with Etienne Jornod.

We have analyzed previously prepared answers of Etienne Jornod to Mr. Bürgin’s written questions. One phrase of Etienne Jornod in the conversation seems to be parable.

"(I) trust too long to persons who do not deserve it." („Menschen zu lange Vertrauen zu schenken, die es nicht verdienen.“).

There are no further explanations in the interview about this (suddenly expressed) emotional statement of Etienne Jornod.

We do believe that this phrase was born in the heart of the new President of the NZZ Media Group, thinking how to hide all the hassles associated with the person staying behind Lambda Consulting SA who seems to be as close to Etienne Jornod's soul as he would be a member of Etienne Jornod's family.

There should be really “family” relationship to explain why Etienne Jornod would like to keep the story hidden.

Lambda Consulting SA is Panama based offshore company and has been used for years as a vehicle to accumulate kickbacks from Galenica’s partners worldwide.