Almost in every interview and any public appearance Etienne Jornod finds an excuse to talk about his family and how he is happy. At this point Etienne Jornod should be aware that he is not the only one who does admire and take care about his family but, certainly, is among rare cases within Swiss top managers to talk about it for wide audience of listeners and readers.
It is hard to understand and justify Etienne Jornod's ethics when he allows himself and his staff to use brazen attacks and outright threats against family members of his opponents in the disputes that have arisen as a result of the commercial activity of the companies under his ruling.
A tender father and a loving husband should be enough educated to realize that such methods of disputes are not tollerated at all in the Western civilized society unless one belongs to a criminal circle.
Like any tender father and a loving husband, Etienne Jornod will certainly protect his family and its members from direct or indirect gossip and, even more so, from any attacks and threats on peace in the family.
Etienne Jornod becomes deaf and dumb, when the people, he has surrounded himself and has introduced in his family, have transferred money of the company under Etienne Jornod's management to the offshore accounts and solicited kickbacks from partners starting in Europe and ending up in Latin America. Any investigations undertaken by "stupid but not dangerous" employees of his company have been prohibited by him. ("Stupid but not dangerous" is Etienne Jornod's statement about his colleague Siegfried Michel.)
In fact, it can be assumed that such behavior of Etienne Jornod has been a result of (not only) love to his family members, but also a huge amount of mercantile love and benefits from transfers to Panama account of Lambda Consulting SA. At least, he is not intended to oppose this assumption as well as does nothing to investigate obvious crime within his company.
